Regardless of your role, YOU are a Brand Shepherd — and you’re charged with bringing your organization’s work to life. From the mission statement to the stories you tell, here’s a straightforward way to make sure you do it on brand.

It’s critical your messaging accurately reflects your organization’s identity to your donors, staff, and board — especially when cruising into fundraising season. Don’t wait for the “check engine” light to go on to give your mission, vision, or tagline a tune-up.

When was the last time you looked at your website? Like really examined it. Consider the pictures staring back at you. Are they telling your nonprofit’s entire story?

If you don’t watch it, your org’s brand pot will boil over before you even realize it’s happening. After years of experience in this area, I have come to realize the number one reason why nonprofits veer off brand. Keep reading to learn what it is as well as how to avoid it and keep your brand on track.

Looking for creative ways to say “Thank You” to donors that show your appreciation and ALSO showcase your organization’s mission in the process? Dan Osheyack’s got your back!

Does your org have a funder-friendly website? In this article, Dan Osheyack shares his practical tips for building a nonprofit website that is effective, engaging, and 100% brand. Keep reading to learn why this is a must have for your nonprofit.

As a nonprofit leader, it is up to you to be a “Brand Shepherd” for your organization — but what about your board members? Let’s dig deeper into your board’s role in sharing your org’s story.

As a nonprofit leader, it is up to you to be a “Brand Shepherd” for your organization — but what about your board members? Let’s dig deeper into your board’s role in sharing your org’s story.

I’m going to share with you here two examples of meetings with not-for-profit organizations that went extremely well due almost entirely to the Executive Director’s understanding of their role as Brand Shepherd for their organizations.

Here’s a very straightforward mantra that she applied to building and staying true to your brand. It’s simple, yet brilliant and is summed up in five words: PICK IT AND BE IT.