Marketing/Branding

Dan Osheyack: Mission, Vision, Tagline

Come watch the recording of this live masterclass with Joan Garry and marketing expert Dan Osheyack, who discuss mission, vision, and taglines, and then analyze the statements of six Lab members’ organizations in real time.

Live Masterclass: Narrative

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Masterclass: Rethinking Your “Elevator Pitch”

An “elevator pitch” is how you answer the question, “So what does your nonprofit do?” Done right, it’s an invitation to learn more and do more and an amazing opportunity. But most of us screw it up.

Course: Narrative

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