Pick It. Be It. Again!

Three rainbow fish of different sizes, two facing left and one facing right, attached to a pole through the center.

Regardless of your role, YOU are a Brand Shepherd — and you’re charged with bringing your organization’s work to life. From the mission statement to the stories you tell, here’s a straightforward way to make sure you do it on brand.

Read More

Time for a Tune-Up?

The top third of the image has the text "Time for a tune-up? How to check whether your mission/vision/tagline are still serving you well." Below the text is an assortment of hand tools.

It’s critical your messaging accurately reflects your organization’s identity to your donors, staff, and board — especially when cruising into fundraising season. Don’t wait for the “check engine” light to go on to give your mission, vision, or tagline a tune-up.

Read More

Every Picture Tells A Story

person with short hair standing in front of and facing a multi-colored wall with their phone out ready to record

When was the last time you looked at your website? Like really examined it. Consider the pictures staring back at you. Are they telling your nonprofit’s entire story?

Read More

A Watched Brand Pot Never Boils – Over!

If you don’t watch it, your org’s brand pot will boil over before you even realize it’s happening. After years of experience in this area, I have come to realize the number one reason why nonprofits veer off brand. Keep reading to learn what it is as well as how to avoid it and keep your brand on track.

Read More