Communications

Oh What a Brilliant Website You’ll Weave

Does your org have a funder-friendly website? In this article, Dan Osheyack shares his practical tips for building a nonprofit website that is effective, engaging, and 100% brand. Keep reading to learn why this is a must have for your nonprofit.

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Board Member or Brand Shepherd… Or Both?

As a nonprofit leader, it is up to you to be a “Brand Shepherd” for your organization — but what about your board members? Let’s dig deeper into your board’s role in sharing your org’s story.

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My Two Best Funder Meetings – And Why They Worked!

I’m going to share with you here two examples of meetings with not-for-profit organizations that went extremely well due almost entirely to the Executive Director’s understanding of their role as Brand Shepherd for their organizations.

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Brand Therapy: Pick It. Be It.

Here’s a very straightforward mantra that she applied to building and staying true to your brand. It’s simple, yet brilliant and is summed up in five words: PICK IT AND BE IT.

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Dan Osheyack: Nonprofit Brand Therapy

The purpose of this Expert Mini-Series is to help you understand the importance of being “The Brand Shepherd” of your organization. Yes, you are that — The Brand Shepherd, and it’s your job to keep your herd focused, together and heading in the right direction.

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