One of the most common questions posed in the Village is, “What CRM should I use?” A simple question. But not always such a simple answer.

We know that the vast majority of gifts come to a nonprofit in the fourth quarter and certainly by year end. But it’s time to boycott the phrase “year-end fundraising” and consider instead “The 4th Quarter Press.”

Quick Win: Money

Here’s a strategy for bringing back your lapsed donors.

Quick Win: Money